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Mobile Blog analysis
Again a massive 75+% listed “Never” or “Didn’t know you could”. However roughly 19% do it on a regular basis. It’s important to note that awareness levels are still an issue.
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Facebook analysis
Again roughly 60-75% don’t use it. However roughly a quarter have been converted to using it on a regular basis with the largest share using it weekly.
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Web analysis
Here it is clear that awareness levels are not an issue with no “Didn’t know you could” answers at all. Only a small 10% said “Never” and by far the majority of over 75% said they use the Mobile Web...
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mcommerce analysis
Amazingly there was only an 8% drop from the first poll to the second poll. While nearly half had bought a ringtone or wallpaper the majority clearly had not. Only a very small 6% did so on a...
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Premium SMS analysis
Again clearly approximately 75% had “Never” tried it. Of the rougly 25% that had only a small 6% did so on a “Monthly” basis. This shows that Premium SMS is not as far along the adoption path (read as...
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Music analysis
This same pattern is even more pronounced here. Over 85% said “Never”. However of the small 12% that had tried it half had converted to doing so on a regular “Monthly” basis.
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Parking analysis
It’s interesting to note that this was the first mcommerce product to still have an awareness problem. And again the 75/25 pattern seems to be present. This time it converts to a roughly 9% regular...
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Paying friends analysis
This area has a massive awareness problem with over 40% of people listing “Didn’t know you could”. Another 50% said they “Never” had. This left a very small number that was split evenly between “Once”...
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PayPal Mobile analysis
Again the roughly 75/25 pattern is present. Paypal seems to have less of an awareness issue than just the broad “Pay Friends” category does. However only a small group of 3% do it on a regular basis...
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Accepting Credit Cards analysis
Nearly half the people “Didn’t know you could” accept Credit Cards on your Mobile and the remainder had “Never” tried it. This shows there is an enormous awareness shortfall to be addressed.
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Mobile Banking analysis
While a smallish 20% still “Didn’t know you could”, roughly 12% had tried it with half converting to regular “Monthly” use.
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Live Mobile Poll at MoMo Sydney
Last Monday we ran another MOB Live Mobile Poll…this time it was at MoMo Sydney. The audience could join in by SMS, URL or QR Code. The results of the audience profile and their answers where...
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MoMo Sydney Audience Profile
The overall audience size when the poll was run was about 75 people. 71 people tried to participate with 59 of them successfully joining in. The 12 that couldn’t join in all sent an SMS but either...
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Not-Device Detection
Over the last 2 years we’ve been refining a simpler and more powerful approach to device detection than everyone else seems to be focusing on. While WURFL, Device Atlas, etc. are all great resources...
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Not-Device Detection javascript, perl and php code
While server based detection using mod_rewrite or similar will provide a much better level of performance, sometimes you just want to handle it from within a script. Below are examples in javascript,...
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AIMIA Mobile Measurement Metrics Launch
Attended the AIMIA Mobile Measurement Metrics Launch this morning and it was an interesting event that really highlighted where the industry is up to right now. The report is now available for download...
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Feedback for the AIMIA Mobile Ad Guidelines 2009
On Wednesday AIMIA released it’s latest version of Mobile Advertising Guidelines (see http://www.aimia.com.au/i-cms?page=5948). These guidelines have been endorsed by the Interactive Advertising Bureau...
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